2nd Required Post

After searching through John Battelle's blog, I found a very short, but interesting post about Google.

Here it is:

Much talk about this news, which is debatable, I suppose, if you're Google - it's one research company (IDC), claiming that Google's overall share of the online advertising market has slipped.

But I see this as inescapable. The brand advertisers are marching onto the Internet, because that's where the audience is. And when you look at where the audience spends most of its time, it's not at Google. It's at highly engaging sites, applications, and services. This is one reason Google is so busy throwing new application pasta at the walls.

I have to both agree and disagree with him on this one. I think Google is constantly improving themselves. It is a search engine, which is why audiences are not spending most of their time on Google. In my opinion, they does an awesome job of getting people to the site they want. Google has indeed added many applications, but I think they're great.

Battelle's blog has tons of posts about all types of subjects. Definitely check it out!