Last week we discussed data and how it relates to a company's website. It's important for you to know and understand who is visiting your site, why they are visiting, and who may visit your site in the future.
This is where sites such as SiteMeter and Google Analytics can be very helpful in determining those statistics. These programs allow you to see which web pages referred visitors to your site, how long they spent on your site, their geographical location, how many times they visited the site, and various other facts and figures.
Overall, these measurements can be very useful in increasing traffic to your site. The two sites mentioned above are free, so I say, give them a try!
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