A couple of weeks ago we completed a homework assignment on competitive intelligence. With thousands of blogs available to web surfers, it's so important to evaluate your competition. The best way to go about that is to search for the top two or three blogs for your category and look at several features.
Factors that are crucial to consider are your competitor's strategy, content, design, technology, key word descriptors, quality, clarity, privacy, security, and value offered.
Taking the time to critique your own blog will have a positive effect on your postings, number of visitors, and overall aesthetics of your site.
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