3/26/08 versus the Philadelphia Phillies, L 0-4
3/27/08 versus the Pittsburgh Pirates, L 2-5
3/28/08 versus the Florida Marlins, L 3-5
3/29/08 versus the Florida Marlins, W 4-2
Catch tomorrow's (3/31/08) last Opening Day game at the current Yankees Stadium against the Toronto Blue Jays at 1:05 pm on YES, ESPN, as well as MLB.TV!
Don't miss it!!!
Sunday, March 30, 2008
Tuesday, March 25, 2008
Score Update!
Sunday, March 23, 2008
Score Update!
3/19/08 versus the Pittsburgh Pirates, W 12-9
3/20/08 versus the Toronto Blue Jays, W 7-2
3/21/08 versus the Tampa Bay Devil Rays, W 2-1
3/22/08 versus the Toronto Blue Jays, Rained Out
3/23/08 versus the Pittsburgh Pirates, L 0-8
Tune into tomorrow's (3/24/08) game against the Philadelphia Phillies at 7:15 pm on MLB.TV and Tuesday's (3/25/08) game against the Cleveland Indians at 1:05 pm on YES, as well as MLB.TV!
3/20/08 versus the Toronto Blue Jays, W 7-2
3/21/08 versus the Tampa Bay Devil Rays, W 2-1
3/22/08 versus the Toronto Blue Jays, Rained Out
3/23/08 versus the Pittsburgh Pirates, L 0-8
Tune into tomorrow's (3/24/08) game against the Philadelphia Phillies at 7:15 pm on MLB.TV and Tuesday's (3/25/08) game against the Cleveland Indians at 1:05 pm on YES, as well as MLB.TV!
Tuesday, March 18, 2008
Score Update!
Monday, March 17, 2008
Score Update!
2nd Class Discussion
A couple of weeks ago we completed a homework assignment on competitive intelligence. With thousands of blogs available to web surfers, it's so important to evaluate your competition. The best way to go about that is to search for the top two or three blogs for your category and look at several features.
Factors that are crucial to consider are your competitor's strategy, content, design, technology, key word descriptors, quality, clarity, privacy, security, and value offered.
Taking the time to critique your own blog will have a positive effect on your postings, number of visitors, and overall aesthetics of your site.
Factors that are crucial to consider are your competitor's strategy, content, design, technology, key word descriptors, quality, clarity, privacy, security, and value offered.
Taking the time to critique your own blog will have a positive effect on your postings, number of visitors, and overall aesthetics of your site.
Sunday, March 16, 2008
Score Update!
Friday, March 14, 2008
Score Update!
3/12/08 versus the Toronto Blue Jays, L 6-7
3/13/08 versus the Pittsburgh Pirates, L 3-5
3/13/08 versus the Pittsburgh Pirates, L 3-5
Catch today's (3/14/08) game against the Cincinnati Reds at 1:05 pm on MLB.TV!
Tuesday, March 11, 2008
Score Update!
Monday, March 10, 2008
Score Update!
3/9/08 versus the Minnesota Twins, W 6-4
Watch today's (3/10/08) game against the Cincinnati Reds on MLB.TV at 7:15 pm!
Watch today's (3/10/08) game against the Cincinnati Reds on MLB.TV at 7:15 pm!
Sunday, March 9, 2008
1st Class Discussion
Last week we discussed data and how it relates to a company's website. It's important for you to know and understand who is visiting your site, why they are visiting, and who may visit your site in the future.
This is where sites such as SiteMeter and Google Analytics can be very helpful in determining those statistics. These programs allow you to see which web pages referred visitors to your site, how long they spent on your site, their geographical location, how many times they visited the site, and various other facts and figures.
Overall, these measurements can be very useful in increasing traffic to your site. The two sites mentioned above are free, so I say, give them a try!
This is where sites such as SiteMeter and Google Analytics can be very helpful in determining those statistics. These programs allow you to see which web pages referred visitors to your site, how long they spent on your site, their geographical location, how many times they visited the site, and various other facts and figures.
Overall, these measurements can be very useful in increasing traffic to your site. The two sites mentioned above are free, so I say, give them a try!
Saturday, March 8, 2008
Score Update!
3/7/08 versus the Houston Astros, L 5-9
3/8/08 versus the Tampa Bay Devil Rays, L 1-4
Check out tomorrow's (3/9/08) game against the Minnesota Twins on MLB.TV at 1:05 pm!
3/8/08 versus the Tampa Bay Devil Rays, L 1-4
Check out tomorrow's (3/9/08) game against the Minnesota Twins on MLB.TV at 1:05 pm!
2nd Required Post
After searching through John Battelle's blog, I found a very short, but interesting post about Google.
Here it is:
Much talk about this news, which is debatable, I suppose, if you're Google - it's one research company (IDC), claiming that Google's overall share of the online advertising market has slipped.
But I see this as inescapable. The brand advertisers are marching onto the Internet, because that's where the audience is. And when you look at where the audience spends most of its time, it's not at Google. It's at highly engaging sites, applications, and services. This is one reason Google is so busy throwing new application pasta at the walls.
I have to both agree and disagree with him on this one. I think Google is constantly improving themselves. It is a search engine, which is why audiences are not spending most of their time on Google. In my opinion, they does an awesome job of getting people to the site they want. Google has indeed added many applications, but I think they're great.
Battelle's blog has tons of posts about all types of subjects. Definitely check it out!
Here it is:
Much talk about this news, which is debatable, I suppose, if you're Google - it's one research company (IDC), claiming that Google's overall share of the online advertising market has slipped.
But I see this as inescapable. The brand advertisers are marching onto the Internet, because that's where the audience is. And when you look at where the audience spends most of its time, it's not at Google. It's at highly engaging sites, applications, and services. This is one reason Google is so busy throwing new application pasta at the walls.
I have to both agree and disagree with him on this one. I think Google is constantly improving themselves. It is a search engine, which is why audiences are not spending most of their time on Google. In my opinion, they does an awesome job of getting people to the site they want. Google has indeed added many applications, but I think they're great.
Battelle's blog has tons of posts about all types of subjects. Definitely check it out!
Friday, March 7, 2008
Score Update!
3/6/08 versus the Cincinnati Reds, L 8-12
Tune into today's (3/7/08) game against the Houston Astros on YES, as well as MLB.TV at 1:15pm!
Tune into today's (3/7/08) game against the Houston Astros on YES, as well as MLB.TV at 1:15pm!
Thursday, March 6, 2008
Score Update!
3/3/08 versus the Houston Astros, W 7-6
3/4/08 versus the Toronto Blue Jays, W 2-0
3/5/08 versus the Minnesota Twins, L 5-7
Catch today's (3/6/08) game against the Cincinnati Reds on MLB.TV at 1:05pm!
3/4/08 versus the Toronto Blue Jays, W 2-0
3/5/08 versus the Minnesota Twins, L 5-7
Catch today's (3/6/08) game against the Cincinnati Reds on MLB.TV at 1:05pm!
1st Required Post
In addition to discussing the Yankees and Internet Marketing, I will be posting about Max Kalehoff's blog. One post that I found particularly interesting has to do with a simple thing most people do every single day...smiling! It can also be an important aspect in making potential, as well as current, customers happy.
Below is his post:
We all know the difference between interactions where someone smiles versus when someone does not. When people smile, the experience more often than not is pleasant, if not enjoyable. In circumstances where people don’t smile, the experience is often negative or forgettable. Smiling is one of the most powerful methods of conveying thoughts, moods, feelings and emotions. Which begs the question: If smiling is so influential, why isn’t it recognized as a fundamental value in every aspect of business and marketing?
There are a number of specific reasons why we should smile. Consider acceptance, a basic human need, and prominent on psychologist Abraham Maslow’s hierarchy of needs. Well, a smile is one of the best ways to make others feel accepted! Why wouldn’t any business mandate all of its employees to connect with stakeholders with a smile to fulfill this basic desire?
Then there’s confidence. Smiling exudes confidence - both within yourself and in the perception others have of you. If you smile while performing a task, you tend to appear in command of the situation. Smiling even makes tasks look easy and enjoyable, suggesting mastery of your subject.
Then there’s accessibility, which smiling fosters. Smiling counters feelings of anxiety and intimidation in others and instills a sense of calm. It helps break down social barriers between people and enables them to share in empathy, sometimes without even realizing it. A genuine smile is detectible and instills trust.
Smiling also makes you look more attractive - and there’s real evidence here. According to a recent study at the University of Aberdeen, when subjects were rating faces for attractiveness, the preference for being gazed at directly by smiling eyes was much greater for faces of the opposite sex, especially when they were rated by men. There was no such sexual bias in the preference for a direct gaze when the students rated disgusted-looking faces, or when they were rating any faces for likability. You’d think in an image-obsessed culture, more people would smile more!
Finally, happiness is a byproduct of smiling. That explains why it’s a popular technique among mental health therapists working with depressed patients. To smile is to be human and healthy.
Now back to my original question: If smiling is so powerful, why isn’t it recognized as a fundamental value in every aspect of business and marketing? Smiling should start with employees, but the essence of smiling should extend to every aspect of brand experience. Does your logo embody the spirit and effects of smiling? How about your commercial messages or direct customer communications? How about the very product you offer customers? Does it come with a smile?
The presence of a smile absolutely glows - while the absence of one lingers painfully. For smiling brands, consider JetBlue, Flickr or Google. They exude happiness and many other byproducts of smiling, which I mentioned above. For non-smiling brands, consider your cable company (in my case, Cablevision), your mobile phone provider (in my case, Sprint) or most any American airline other than JetBlue. Those brands are suffering from the absence of a genuine smile.
To be a great marketer and great brand, you must smile. Does your brand smile?
Below is his post:
We all know the difference between interactions where someone smiles versus when someone does not. When people smile, the experience more often than not is pleasant, if not enjoyable. In circumstances where people don’t smile, the experience is often negative or forgettable. Smiling is one of the most powerful methods of conveying thoughts, moods, feelings and emotions. Which begs the question: If smiling is so influential, why isn’t it recognized as a fundamental value in every aspect of business and marketing?
There are a number of specific reasons why we should smile. Consider acceptance, a basic human need, and prominent on psychologist Abraham Maslow’s hierarchy of needs. Well, a smile is one of the best ways to make others feel accepted! Why wouldn’t any business mandate all of its employees to connect with stakeholders with a smile to fulfill this basic desire?
Then there’s confidence. Smiling exudes confidence - both within yourself and in the perception others have of you. If you smile while performing a task, you tend to appear in command of the situation. Smiling even makes tasks look easy and enjoyable, suggesting mastery of your subject.
Then there’s accessibility, which smiling fosters. Smiling counters feelings of anxiety and intimidation in others and instills a sense of calm. It helps break down social barriers between people and enables them to share in empathy, sometimes without even realizing it. A genuine smile is detectible and instills trust.
Smiling also makes you look more attractive - and there’s real evidence here. According to a recent study at the University of Aberdeen, when subjects were rating faces for attractiveness, the preference for being gazed at directly by smiling eyes was much greater for faces of the opposite sex, especially when they were rated by men. There was no such sexual bias in the preference for a direct gaze when the students rated disgusted-looking faces, or when they were rating any faces for likability. You’d think in an image-obsessed culture, more people would smile more!
Finally, happiness is a byproduct of smiling. That explains why it’s a popular technique among mental health therapists working with depressed patients. To smile is to be human and healthy.
Now back to my original question: If smiling is so powerful, why isn’t it recognized as a fundamental value in every aspect of business and marketing? Smiling should start with employees, but the essence of smiling should extend to every aspect of brand experience. Does your logo embody the spirit and effects of smiling? How about your commercial messages or direct customer communications? How about the very product you offer customers? Does it come with a smile?
The presence of a smile absolutely glows - while the absence of one lingers painfully. For smiling brands, consider JetBlue, Flickr or Google. They exude happiness and many other byproducts of smiling, which I mentioned above. For non-smiling brands, consider your cable company (in my case, Cablevision), your mobile phone provider (in my case, Sprint) or most any American airline other than JetBlue. Those brands are suffering from the absence of a genuine smile.
To be a great marketer and great brand, you must smile. Does your brand smile?
I think he got this idea just right. I feel that a smile goes a long way in making people more comfortable in your presence and more receptive to your ideas. In my opinion, it automatically puts myself and others around me in a better mood!
Overall, I think we should take a cue from Kalehoff and smile!
Monday, March 3, 2008
Score Update!
As I mentioned, yesterday was the Yankees' second preseason game, which resulted in a 7-7 tie against the Philadelphia Phillies. As per spring training's lack of available players, the game did not go into extra innings, as it would have during the regular season.
The next two games, against the Houston Astros and the Toronto Blue Jays, today and tomorrow will not be broadcast on YES due to blackout restrictions, but will be on MLB.TV.
Check back here to find out how the Yankees did!
The next two games, against the Houston Astros and the Toronto Blue Jays, today and tomorrow will not be broadcast on YES due to blackout restrictions, but will be on MLB.TV.
Check back here to find out how the Yankees did!
Sunday, March 2, 2008
Off To A Great Start!
This is it! Preseason baseball began yesterday against the Philadelphia Phillies with a 9-3 win! It continues against the Phillies at 1:15 pm today on YES...don't miss it!
As Hank Steinbrenner stated just days ago, "Red Sox Nation was a creation of the Red Sox and ESPN, which is filled with Red Sox fans. Go anywhere in America and you won't see Red Sox hats and jackets, you'll see Yankee hats and jackets. This is a Yankee country. We're going to put the Yankees back on top and restore the universe to order. You can't create any controversy with fact. You can ask any marketing expert who is the number 1 brand of any team in any sport in the country, and it's the Yankees. We are the number 1 brand in the country. It's Yankees Nation. It's certainly not Red Sox Nation. I am not ripping on the Red Sox, because they are doing a good job developing their brand, but everybody knows the Yankees are the top brand."
Let's do this!
As Hank Steinbrenner stated just days ago, "Red Sox Nation was a creation of the Red Sox and ESPN, which is filled with Red Sox fans. Go anywhere in America and you won't see Red Sox hats and jackets, you'll see Yankee hats and jackets. This is a Yankee country. We're going to put the Yankees back on top and restore the universe to order. You can't create any controversy with fact. You can ask any marketing expert who is the number 1 brand of any team in any sport in the country, and it's the Yankees. We are the number 1 brand in the country. It's Yankees Nation. It's certainly not Red Sox Nation. I am not ripping on the Red Sox, because they are doing a good job developing their brand, but everybody knows the Yankees are the top brand."
Let's do this!
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