One of the many benefits of marketing online is how cost effective it can be. This article explains that well, especially with the value of the dollar falling.
According to Nielsen/NetRatings, "since over 80% of online users reside outside the US, the potential to reach new customers worldwide via online marketing is tremendous." I agree with that completely; as we have learned, the continent with the greatest amount of online users is Asia.
The article stresses search engine optimization, paid search advertising, online marketing research, blogs, customer relationship management, and other strategies to reach as many potential customers as possible.
After implementing such options, it's important for companies to track their results to see how they are doing, where results are coming from, and which areas they need to improve.
Overall, this article provides a good overview of important options companies can use when going global.
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